Skip to content
reSpots
DemoLog InStart free

Madison, WI Metro Area

Export report

At a glance

Market profile

Population
691,830
Households
301,580
Average household size
2.23
Median age
37 years
Median household income
$88,804
Housing units
315,529
Population comparison
2020 Census680,796
2024 estimate691,830
Change+1.6%

People

Who lives here

Population
691,830
Median age
37 years
Male
347,291
Female
344,539
Median age by sex
Male median age
36.1 years
Female median age
37.8 years
Age by sexPopulation distribution
17,978Under 516,903
53,2085–1749,781
43,56118–2442,670
52,80225–3449,305
48,54435–4446,135
40,39945–5438,993
39,94755–6441,390
50,85265+59,362
Age by sex values
CategoryMaleFemale
Under 517,97816,903
5–1753,20849,781
18–2443,56142,670
25–3452,80249,305
35–4448,54446,135
45–5440,39938,993
55–6439,94741,390
65+50,85259,362
View detailed source bins
5–17
Male
5–9
19,589
10–14
20,863
15–17
12,756
Female
5–9
17,732
10–14
19,982
15–17
12,067
18–24
Male
18–19
10,799
20
5,975
21
7,148
22–24
19,639
Female
18–19
11,251
20
7,064
21
6,188
22–24
18,167
25–34
Male
25–29
27,571
30–34
25,231
Female
25–29
25,597
30–34
23,708
35–44
Male
35–39
25,377
40–44
23,167
Female
35–39
23,736
40–44
22,399
45–54
Male
45–49
20,243
50–54
20,156
Female
45–49
19,474
50–54
19,519
55–64
Male
55–59
20,327
60–61
7,856
62–64
11,764
Female
55–59
20,993
60–61
8,023
62–64
12,374
65+
Male
65–66
7,143
67–69
10,071
70–74
15,183
75–79
8,392
80–84
5,683
85+
4,380
Female
65–66
7,539
67–69
11,114
70–74
16,242
75–79
9,755
80–84
6,928
85+
7,784
Detailed source values for Age by sex
RaceMutually exclusive counts
White alone
552,26079.8%
Two or more races
56,2338.1%
Asian alone
36,1515.2%
Black alone
31,4164.5%
Some other race
13,7392.0%
American Indian / Alaska Native
1,6840.2%
Native Hawaiian / Pacific Islander
3470.1%
Residents: 691,830.

Derived from published counts

Race values
CategoryValue
White alone552,260
Two or more races56,233
Asian alone36,151
Black alone31,416
Some other race13,739
American Indian / Alaska Native1,684
Native Hawaiian / Pacific Islander347

Ethnicity

Hispanic or Latino
49,241
White, not Hispanic
542,658

Hispanic or Latino ethnicity and White, not Hispanic are reported separately from race.

Households

Household structure

Family households
166,279
Married-couple share
80.3%
Derived from published counts
With children
45.3%
Derived from published counts
Household sizeShare of households
100,24133.2%
1 person
109,62736.4%
2 people
40,43813.4%
3 people
33,16011.0%
4 people
18,1146.0%
5+ people
View detailed source bins
5+ people
5 People
11,941
6 People
3,981
7 Plus People
2,192
Detailed source values for Household size
Household size values
CategoryValue
1 person100,241
2 people109,627
3 people40,438
4 people33,160
5+ people18,114
Family householdsEach subgroup is compared with its parent
All family households166,279
Married-couple families133,56180.3% of family households
With children
51,00338.2%
Without children
82,55861.8%
Other families32,71819.7% of family households
Male householder
11,09033.9%
Female householder
21,62866.1%
Family households values
GroupValueShare of parent
All family households166,279Not applicable
Married-couple families133,56180.3%
With children51,00338.2%
Without children82,55861.8%
Other families32,71819.7%
Male householder11,09033.9%
Female householder21,62866.1%

Income

Income distribution

Median household
$88,804
Median family
$120,280
Per capita
$51,478
Household incomeShare of households
34,42011.4%
Under $25k
46,48915.4%
$25–49k
48,13616.0%
$50–74k
38,71612.8%
$75–99k
57,87919.2%
$100–149k
35,32711.7%
$150–199k
40,61313.5%
$200k+
View detailed source bins
Under $25k
Under $10,000
12,520
$10,000–$14,999
7,263
$15,000–$19,999
7,182
$20,000–$24,999
7,455
$25–49k
$25,000–$29,999
8,362
$30,000–$34,999
9,156
$35,000–$39,999
8,877
$40,000–$44,999
9,334
$45,000–$49,999
10,760
$50–74k
$50,000–$59,999
18,152
$60,000–$74,999
29,984
$100–149k
$100,000–$124,999
33,402
$125,000–$149,999
24,477
Detailed source values for Household income
Household income values
CategoryValue
Under $25k34,420
$25–49k46,489
$50–74k48,136
$75–99k38,716
$100–149k57,879
$150–199k35,327
$200k+40,613

Education

Attainment and marital status

Education universe
467,729
High school or higher
96%
Derived from published counts
Bachelor’s or higher
50.1%
Derived from published counts
Educational attainmentAttainment distribution
7,6011.6%
Less than 9th grade
10,9482.3%
Grades 9–12, no diploma
93,42320.0%
High school or equivalent
76,23816.3%
Some college, no degree
45,1169.6%
Associate degree
142,50330.5%
Bachelor’s degree
91,90019.6%
Graduate or professional
View detailed source bins
Less than 9th grade
No Schooling
4,262
Nursery School
6
Kindergarten
33
First Grade
62
Second Grade
173
Third Grade
167
Fourth Grade
290
Fifth Grade
192
Sixth Grade
902
Seventh Grade
138
Eighth Grade
1,376
Grades 9–12, no diploma
Ninth Grade
1,339
Tenth Grade
2,101
Eleventh Grade
2,876
Twelfth No Diploma
4,632
High school or equivalent
Regular High School Diploma
82,399
Ged Or Alternative Credential
11,024
Some college, no degree
Some College Under 1 Year
23,748
Some College 1 Or More Years No Degree
52,490
Graduate or professional
Masters Degree
60,620
Professional School Degree
13,579
Doctorate Degree
17,701
Detailed source values for Educational attainment
Educational attainment values
CategoryValue
Less than 9th grade7,601
Grades 9–12, no diploma10,948
High school or equivalent93,423
Some college, no degree76,238
Associate degree45,116
Bachelor’s degree142,503
Graduate or professional91,900
Marital status by sexMale and Female
5,68117,852
Widowed
22,46131,003
Divorced
1,4322,204
Separated
142,737138,877
Now Married
117,982102,190
Never Married
6,4266,860
Married Spouse Absent
136,311132,017
Married Spouse Present
Marital status by sex values
CategoryMaleFemale
Widowed5,68117,852
Divorced22,46131,003
Separated1,4322,204
Now Married142,737138,877
Never Married117,982102,190
Married Spouse Absent6,4266,860
Married Spouse Present136,311132,017

Housing

Tenure, occupancy, and housing stock

Median home value
$372,400
Median gross rent
$1,354
Housing tenure
Owner
181,99860.3%
Renter
119,58239.7%
Occupied homes: 301,580.
Housing tenure values
CategoryValue
Owner181,998
Renter119,582
Housing occupancy
Occupied
301,58095.6%
Vacant
13,9494.4%
Housing units: 315,529.

Derived from published counts

Housing occupancy values
CategoryValue
Occupied301,580
Vacant13,949

Owner financing

Owners with mortgage
121,148
Owners without mortgage
60,850
Vacancy reason
For rent3,812
For sale834
Rented, not occupied1,453
Sold, not occupied438
Seasonal3,775
Migrant workers16
Other3,621
Vacancy reason values
CategoryValue
For rent3,812
For sale834
Rented, not occupied1,453
Sold, not occupied438
Seasonal3,775
Migrant workers16
Other3,621
Structure type
Detached174,056
Attached18,898
2–4 units26,405
5–19 units33,391
20+ units58,950
Mobile or other3,829
View detailed source bins
2–4 units
Structure 2 Units
11,860
Structure 3–4 Units
14,545
5–19 units
Structure 5–9 Units
16,854
Structure 10–19 Units
16,537
20+ units
Structure 20–49 Units
29,207
Structure 50 Plus Units
29,743
Mobile or other
Structure Mobile Home
3,707
Structure Boat Rv Van Other
122
Detailed source values for Structure type
Structure type values
CategoryValue
Detached174,056
Attached18,898
2–4 units26,405
5–19 units33,391
20+ units58,950
Mobile or other3,829
Year builtHousing units by period
73,89723.4%
Before 1960
70,65522.4%
1960–79
74,57323.6%
1980–99
89,24028.3%
2000–19
7,1642.3%
2020+
View detailed source bins
Before 1960
1939 Earlier
40,297
1940–1949
10,472
1950–1959
23,128
1960–79
1960–1969
28,438
1970–1979
42,217
1980–99
1980–1989
32,080
1990–1999
42,493
2000–19
2000–2009
50,737
2010–2019
38,503
Detailed source values for Year built
Year built values
CategoryValue
Before 196073,897
1960–7970,655
1980–9974,573
2000–1989,240
2020+7,164
Move-in periodOwner and Renter
Before 1990
24,315
825
1990s
23,389
1,659
2000s
40,698
6,893
2010s
67,949
46,187
2020–22
22,585
49,326
2023+
3,062
14,692
Move-in period values
CategoryOwnerRenter
Before 199024,315825
1990s23,3891,659
2000s40,6986,893
2010s67,94946,187
2020–2222,58549,326
2023+3,06214,692
Home valueOwner-occupied homes
6,5393.6%
Under $100k
34,19018.8%
$100–249k
97,72453.7%
$250–499k
30,02816.5%
$500–749k
8,8844.9%
$750–999k
3,0471.7%
$1–1.49m
1,5860.9%
$1.5m+
View detailed source bins
Under $100k
Under 10000
1,596
10000–14999
259
15000–19999
375
20000–24999
322
25000–29999
487
30000–34999
396
35000–39999
285
40000–49999
832
50000–59999
244
60000–69999
265
70000–79999
297
80000–89999
542
90000–99999
639
$100–249k
100000–124999
2,502
125000–149999
3,045
150000–174999
5,695
175000–199999
6,021
200000–249999
16,927
$250–499k
250000–299999
19,414
300000–399999
42,648
400000–499999
35,662
$1.5m+
1500000–1999999
567
2000000+
1,019
Detailed source values for Home value
Home value values
CategoryValue
Under $100k6,539
$100–249k34,190
$250–499k97,724
$500–749k30,028
$750–999k8,884
$1–1.49m3,047
$1.5m+1,586
Gross rentRenter-occupied homes
Under $5004,018
$500–99919,699
$1,000–1,49947,143
$1,500–1,99930,472
$2,000–2,4999,297
$2,500–2,9992,934
$3,000+2,766
View detailed source bins
Under $500
Under 100
69
100–149
12
150–199
294
200–249
318
250–299
948
300–349
682
350–399
628
400–449
597
450–499
470
$500–999
500–549
703
550–599
872
600–649
1,002
650–699
1,261
700–749
1,367
750–799
1,917
800–899
5,833
900–999
6,744
$1,000–1,499
1000–1249
25,387
1250–1499
21,756
$3,000+
3000–3499
1,192
3500+
1,574
Detailed source values for Gross rent
Gross rent values
CategoryValue
Under $5004,018
$500–99919,699
$1,000–1,49947,143
$1,500–1,99930,472
$2,000–2,4999,297
$2,500–2,9992,934
$3,000+2,766
Vehicle availabilityOwner and Renter
No vehicle
3,679
19,163
1 vehicle
46,520
62,512
2 vehicles
88,429
29,680
3 vehicles
30,544
6,277
4 vehicles
9,080
1,165
5+ vehicles
3,746
785
Vehicle availability values
CategoryOwnerRenter
No vehicle3,67919,163
1 vehicle46,52062,512
2 vehicles88,42929,680
3 vehicles30,5446,277
4 vehicles9,0801,165
5+ vehicles3,746785

Transportation

How residents get to work

Workers age 16+
381,917
Average commute
21.5 min
Travel mode
Drive alone
251,78965.9%Derived from published counts
Carpool
22,0805.8%Derived from published counts
Public transit
9,3662.5%Derived from published counts
Walk or bicycle
22,7165.9%Derived from published counts
Work from home
71,91018.8%Derived from published counts
Other
4,0561.1%Derived from published counts
Workers: 381,917.

Derived from published counts

View detailed source bins
Walk or bicycle
Walked
17,146
Bicycle
5,570
Other
Other Transportation
2,993
Motorcycle
429
Taxi Or Ride Hailing
634
Detailed source values for Travel mode
Travel mode values
CategoryValue
Drive alone251,789
Carpool22,080
Public transit9,366
Walk or bicycle22,716
Work from home71,910
Other4,056
Commute timeWorkers by travel time
95,30730.7%
Under 15 min
133,98243.2%
15–29 min
55,70518.0%
30–44 min
14,5354.7%
45–59 min
10,4783.4%
60+ min
View detailed source bins
Under 15 min
Under 5
11,929
5–9
36,945
10–14
46,433
15–29 min
15–19
55,622
20–24
51,356
25–29
27,004
30–44 min
30–34
36,716
35–39
9,390
40–44
9,599
60+ min
60–89
7,246
90+
3,232
Detailed source values for Commute time
Commute time values
CategoryValue
Under 15 min95,307
15–29 min133,982
30–44 min55,705
45–59 min14,535
60+ min10,478

Workforce

Labor force and job flows

Population age 16+
570,505
Civilian labor force
396,942
Employed
386,908
Unemployed
10,034
Unemployment rate
2.5%
Poverty universe
675,626
Persons below poverty
68,337
Gini index
0.45
White-collar workers
272,469
Blue-collar workers
64,078
Occupation by sexMale and Female
Service Occupations
20,552
29,809
Sales Office Occupations
26,807
39,598
Management Business Science Arts
102,192
103,872
Production Transportation Material Moving
29,355
10,291
Natural Resources Construction Maintenance
23,205
1,227
Occupation by sex values
CategoryMaleFemale
Service Occupations20,55229,809
Sales Office Occupations26,80739,598
Management Business Science Arts102,192103,872
Production Transportation Material Moving29,35510,291
Natural Resources Construction Maintenance23,2051,227

Employment and commuting

Resident workers
332,606
Workplace jobs
384,191
Internal commuters
269,515
Inbound commuters
114,676
Outbound commuters
63,091
Net worker inflow
51,585

Health insurance

Insurance coverage

Coverage status
Insured
660,75196.3%Derived from published counts
Uninsured
25,5403.7%
Residents: 686,291.
Coverage status values
CategoryValue
Insured660,751
Uninsured25,540
Uninsured by ageResidents without coverage
4,42017.3%
Under 19
10,39840.7%
Age 19–34
10,29840.3%
Age 35–64
4241.7%
Age 65+
Uninsured by age values
CategoryValue
Under 194,420
Age 19–3410,398
Age 35–6410,298
Age 65+424

Community

Nativity, citizenship, and mobility

Nativity
Native born
638,05092.2%
Foreign born
53,7807.8%
Residents: 691,830.
Nativity values
CategoryValue
Native born638,050
Foreign born53,780

Citizenship

Naturalized citizen
22,755
Not a citizen
31,025

Residential mobility

Same house
570,141
Within same county
64,834
From another county
20,920
From another state
24,654
From abroad
5,392

Sources and method

Vintages, quality, and methodology

Source vintages

Demographics
2024 ACS 5-year
Historical baseline
2020 Census
Employment
2023 LODES

Report quality

Status
complete
kind
published geography
estimated
false
Historical housing baseline
2020 housing units
302,538

The 2020 Census is used only as a historical population and housing baseline. It is not an annual population series and no intermediate years are inferred.

Named-geography values are published ACS estimates; margins of error are retained alongside direct values where supplied.

Metropolitan area demographics

About Madison, WI Metro Area

Madison, WI Metro Area has 691,830 residents and a median age of 37 years. It ranks No. 86 by population within this indexed metropolitan area cohort. Population has grown 1.6% since the 2020 Census. Median household income is $8,070 above United States.

Market context

Compare the numbers.

Published values on the same 2024 ACS basis.
Comparison of selected demographic measures
GeographyPopulationMedian incomeMedian ageOwner occupied
Madison, WI Metro Area691,830$88,80437 years60.3%
United States334,922,500$80,73438.9 years65.2%
Wisconsin5,914,872$77,48540.2 years67.8%

Explore related markets

StateWisconsin5,914,872 residentsMetropolitan area · No. 81Des Moines-West Des Moines, IA Metro Area731,120 residentsMetropolitan area · No. 82Provo-Orem-Lehi, UT Metro Area717,986 residentsMetropolitan area · No. 83Deltona-Daytona Beach-Ormond Beach, FL Metro Area706,150 residentsMetropolitan area · No. 84Kiryas Joel-Poughkeepsie-Newburgh, NY Metro Area704,836 residentsMetropolitan area · No. 85Akron, OH Metro Area699,820 residentsMetropolitan area · No. 87Winston-Salem, NC Metro Area689,766 residentsMetropolitan area · No. 88Syracuse, NY Metro Area656,410 residentsMetropolitan area · No. 89Ogden, UT Metro Area653,374 residentsMetropolitan area · No. 90Wichita, KS Metro Area652,622 residentsMetropolitan area · No. 91Palm Bay-Melbourne-Titusville, FL Metro Area632,780 residents

Build your own market

Know the people behind the next place.